On a warm afternoon in a shared studio in Berlin, a freelance illustrator scrolled through hundreds of near identical digital brushes on her tablet. Everything felt polished, precise and strangely…
On a quiet morning inside a museum conservation lab, a painting that has been studied for more than a century begins to tell a new story. Layers beneath the visible…
The first time I heard someone mention bmxv4, it wasn’t in a boardroom or a pitch deck—it was trackside, just after sunset, with a group of riders arguing passionately about…
Not long ago, I sat in on a strategy call with a fast growing SaaS founder who could not understand one frustrating reality. Traffic was up. Brand awareness was climbing.…
On a recent visit to a newly finished workspace in a fast growing tech district, something felt different. The room was modern but not cold, minimal but not empty. The…
In the early days of the internet, storytelling felt transactional. Websites delivered information. Brands pushed messages. Audiences consumed content and moved on. Somewhere along the way, that relationship began to…
On a recent visit to a fast growing startup in Southeast Asia, a founder pulled up a dashboard that looked nothing like a traditional database console. There were no rigid…
Walking through a freshly renovated home should feel reassuring. Instead, many people notice a sharp chemical smell that lingers for days, sometimes weeks. It is the quiet cost of modern…
The first time I heard about koriandri, it was not in a laboratory or a startup pitch deck. It came up in a quiet conversation with a food entrepreneur who…
A few years ago, I sat in on a product review where the conversation drifted away from features and performance and landed, unexpectedly, on fonts. The team was not arguing…
axe@axe-shack.com